Petgross
Role: Brand & Design Systems
Petgross is a modern pet retail brand offering a wide range of products for pets and pet owners. During my time at a creative agency in 2025, I was entrusted with building the brand's visual direction from the ground up.
Working as the sole designer on the project, I established the brand's visual foundation and developed a cohesive design system that extended across digital touchpoints. My responsibilities included defining the visual language, typography, logo usage standards, website banners, landing page components, social media content, campaign identities, and promotional assets, ensuring a consistent and recognizable brand experience.
Typography System
The typography system was intentionally built around two complementary typefaces. CHILL CHIRP brings a playful, expressive personality that reflects the joyful relationship between pets and their owners, while Omnes provides clarity and readability for everyday communication. Together, they establish a balanced visual language that is both approachable and functional.
Social Media
Social Media Motion
Alongside static visuals, I also produced short-form motion content for social media. Each video was designed to extend the brand's visual identity through movement while maintaining the same premium aesthetic across digital platforms.
Website Design
I designed a consistent visual language for the website, creating promotional banners, category sections, landing page components, and campaign visuals that aligned with the overall brand identity while improving clarity and engagement across the shopping experience.
