Natura Siberica
Role: Visual Storytelling
Natura Siberica is a premium natural skincare brand inspired by the botanical richness of Siberia. While working with the brand in 2025, my responsibility was to create digital visuals for both social media and the website, translating the brand's identity into a cohesive visual language.
Before creating any visual assets, I immersed myself in the brand's philosophy, ingredient stories, and product collections. Understanding the emotional and botanical identity of each product allowed me to develop visuals that felt authentic without requiring extensive creative direction. By understanding the essence of each product line, I was able to make creative decisions independently and develop visuals that aligned naturally with the brand's identity.
Social Media
Website Design
I developed the visual language for Natura Siberica's website by creating campaign banners, homepage hero sections, promotional tiles, and collection visuals. Each composition was designed to reflect the identity of its product line while maintaining consistency across the entire digital experience.
